Media training prepares you to deliver your message with clarity, confidence and credibility in any interview. Led by Emmy-winning journalist Olivia Smith, sessions include message development, mock interviews on camera with playback and notes, teleprompter practice, and coaching on body language and tone. You leave with a written prep guide. We also cover media relations: how to confidently manage press inquiries, build relationships with journalists and position yourself as a credible, go-to expert. Explore our full services and training packages on our media training page.

Everyone with a story to tell or a message to deliver. Our clients include executives, founders, entrepreneurs, influencers, nonprofits, advocacy groups, scientists, authors, educators, athletes, actors, comedians, musicians, fashion stylists, TV hosts, podcasters, journalists, media professionals, financial institutions and technology leaders. We've trained institutions and worked with companies like the University of Southern California, the United Nations, OpenAI, Simply Salad and Slate Auto. If you talk to the press, an audience or a camera, we can help. We also offer AI strategy consulting (see AI consulting below).

It depends on the training. In media training, we build your key messages, run mock interviews on camera, review the playback together and send you home with a prep guide. In AI training, sessions are hands-on: your team works with the tools live and builds workflows on real work. Content creation sessions are practical shooting and editing labs. Every program starts with your goals, so no two sessions are identical.

Our pricing varies based on the type of service and session length. We offer in-person or virtual sessions for individuals or groups with flexible training durations. Choose from hourly, half-day, full-day or week-long options. Because every client’s goals are unique, we customize each plan accordingly. Contact us for a personalized quote and availability.

You can book a session through our website. We also encourage you to book a 15-minute complimentary call so we can better understand your goals in order to recommend the best plan of action. Feel free to text or call us at (818) 275-1846.

Our office is in Glendale, and we offer in-person sessions throughout Los Angeles. We are available to travel as well for an additional fee. We also offer virtual trainings to clients in any location.

We're Emmy Award-winning journalists with decades at ABC News, Good Morning America, CNN, 60 Minutes and more. We've asked the questions, so we know how the press thinks, and we use that insider perspective to prepare you for exactly what interviewers will do, whether you're in L.A. or joining us virtually. We're also independent. We aren't on staff at any AI company or newsroom, so we teach and compare every tool, from ChatGPT and Claude to Gemini, and tell you honestly what fits your work.

Co-Founder Olivia Smith is an Emmy Award-winning journalist, AI specialist and a professor at USC. She has more than 20 years of experience in media, including working for top-tier outlets like ABC News, Good Morning America, CNN, 60 Minutes and Meta. She has worked on both sides of the camera: on air for ABC News and Good Morning America and behind the camera as ABC7's first Executive Producer of Next Generation Storytelling, where she led a team of on-air reporters. She coaches the message, the delivery on camera and what producers will do with it. As a journalist, she knows how to think like one, which gives her a unique edge in preparing clients to confidently navigate any interview or media appearance. The same instinct shapes her AI work. She teaches clients to use AI ethically, the way a journalist would: verify everything, disclose when it matters.

Co-Founder Michael Murray develops strategic plans and oversees business operations, ensuring clients receive customized, high-impact training that aligns with their goals.

Yes. Olivia Smith leads every session personally. Many clients work with her one-on-one, in person in Los Angeles or virtual anywhere, and we also run team workshops and large presentations for groups of any size. Either way, the session is built around your interview, your camera or your stage.

Our training goes beyond theory. We provide hands-on coaching to help you craft clear talking points, deliver them confidently and connect with your audience across any platform, from TV to podcasts to social media.

We help you define your key messages, develop story-driven narratives backed by facts and rehearse delivery until it feels natural and authentic. Our media trainers also focus on critical non-verbal skills like body language, tone of voice and eye contact, ensuring you show up polished and persuasive in any interview or speaking engagement.

Start with three messages you want the audience to remember, and practice saying them out loud, not just reading them. Know your interviewer's style before you sit down. And prepare for the question you're dreading, because a good journalist will ask it. The rest, from bridging techniques to body language, is what we train.

Yes. Mock interviews are part of most of our training: TV, print and podcast interviews, panels, job interviews, and college and scholarship interviews. We run it like the real thing on camera, play it back and give you notes. See media training for press and public speaking coaching for job and college interviews.

We provide customized on-camera training, public speaking workshops, executive coaching and interview preparation. We also incorporate media relations strategies, teaching you how to confidently manage press inquiries, build strong relationships with journalists and position yourself as a credible, go-to expert in your field.

We offer courses on content creation and AI training and workshops to help you stay ahead in today's digital landscape. And for businesses that just want it handled, we also offer AI business setup and integration, a done-for-you service where we audit your workflow, set up the right tools and build everything around the way you already work.

Yes. Public speaking is one of our core services, covering speech writing, keynote preparation, delivery technique, audience engagement and body language. Whether it's a conference keynote, a panel or your first time presenting to leadership, you'll walk on stage knowing exactly what to say and how to hold the room.

Our AI consulting helps organizations move from feeling overwhelmed by AI to using it confidently in their day-to-day work. We offer two services depending on what you need.

AI training and workshops are personalized sessions built around how your team operates: how tools like ChatGPT, Claude and Gemini actually work, what they do well and where they fail, and which workflows make your work easier. For organizations without an AI framework, we design one from the ground up with clear guidelines and guardrails.

AI business setup and integration is our done-for-you service. We audit how you work, select the right tools, build custom prompts and templates, and integrate it all into your existing workflow.

We've trained businesses, professional athletes, fashion stylists, educators, and organizations like the United Nations and USC, and every engagement covers the ethics that matter: deepfakes, privacy and data.

Olivia Smith, an Emmy Award-winning journalist and AI strategist who created USC Annenberg’s first journalism and AI course. She teaches practical, ethical AI built around your actual work: which tools to use, how to write prompts that get good results and how to build workflows that save time. One-on-one or for your whole team. See AI training.

Yes. Private sessions with Olivia for founders, executives and creators who want to work on their own tools, prompts and workflow. Bring real tasks and leave with them done. In person in Los Angeles or virtual anywhere.

Yes. Our team workshops cover ChatGPT, Claude, Gemini and other tools, built on your team’s real work, plus clear rules for using AI ethically: what to check, what to disclose and what never to paste in. Half-day or full-day, on site or virtual.

Yes. We check how ChatGPT, Google’s AI Overviews and other AI tools describe your business today, then fix what’s holding you back on your website and online profiles so you show up more and get described accurately. It’s part of our AI business setup and integration.

Yes. Our content creation training covers mobile video storytelling, videography, photography, editing, writing and social media, all using the phone or camera you already own. Learn to create high-impact content for any platform, from journalism to business to marketing, and grow your audience and brand. Explore our content creation training.

Executive coaching strengthens communication, presence and decision-making under pressure. We blend public speaking development with executive media training: mastering interviews, sharpening on-camera skills, preparing keynotes and crafting persuasive messaging for internal and external audiences.

While we don't provide traditional crisis PR such as managing press outreach or issuing public statements, we do offer media training for high-pressure situations. If you're facing a tough interview or public appearance, we coach you on what to say, how to say it and how to stay composed, so you feel confident and in control when it matters most.

Yes! Visit our resources page to explore our toolkits and guides. They're perfect for anyone looking to grow their skills and take action between consulting sessions. We also include a section there on equipment we recommend for producing content and appearing on camera.