Content creation training for video, photo and social media
Mobile video storytelling, editing, photography and social media, taught by an Emmy Award-winning journalist using the phone or camera you already own. One-on-one or for teams of any size. In person in Los Angeles, virtual anywhere or on site where you are.
Want AI in your content workflow? See AI training.
Who this is for
Entrepreneurs building a brand. Journalists moving to digital platforms. Businesses training in-house marketing and communications teams. Creators and influencers who want to level up. Nonprofits and institutions that need more people to see their work.
Olivia leads every session herself, one-on-one or with your team, and you spend most of it shooting and editing.
What you walk out with
- Finished content for your actual platforms
- A shooting and editing process you can repeat on your own
- A short gear list, often just your phone and a mic
- A content plan with series, formats and a posting rhythm
What happens in a session
Phone or camera in hand the whole time. You shoot, we give feedback, you leave with posts.
- Story firstFinding the story, the hook in the first few seconds and the one thing you want people to remember.
- ShootingFraming, composition, light and sound on the phone or camera you already own.
- On cameraHow to talk to the lens so you sound like yourself, not like you're reading.
- EditingFast, clean edits with captions, pacing and b-roll, in apps you'll actually use.
- PhotographyMobile and DSLR basics for portraits, products and events.
- Platforms and planningAdapting one idea for Instagram, TikTok, LinkedIn and YouTube, then planning series and campaigns with purpose.
Packages
Every program is customized. These are the shapes most clients start from.
- Content Strategy Sprint2 hoursFor businesses and creators who know they need content but are unsure what to make or how to organize it. We define your audience, goals, core content themes and best formats, then create a practical plan built around your platforms, resources and schedule. You leave with a repeatable workflow and clear next steps.
- Content Creation LabHalf or full dayA hands-on shooting and editing session using the phone or camera you already own. Learn storytelling, composition, lighting, sound, on-camera delivery and efficient editing while creating content for your actual platforms. You leave with finished material and a process you can repeat.
- Team Content WorkshopHalf or full dayFor marketing, communications and creative teams that need to produce stronger, more consistent content. Your team plans, shoots and edits real material together while learning brand storytelling, platform best practices and an efficient production workflow.
- Content Coaching SeriesFour customized sessionsFor individuals or teams who want support beyond a single workshop. We develop your strategy, review work in progress, strengthen your production skills and refine your content over time. You leave with a sustainable workflow, stronger content and direct feedback at each stage.
Formats
Hourly, half-day, full-day or multi-day. One-on-one, teams or groups of any size. In person across Los Angeles, virtual anywhere or on site where you are.
Want to be on camera yourself?
Presence on camera is its own skill.
See on-camera coaching and media training.
Who leads it
Olivia Smith leads every training. She is an Emmy Award-winning journalist who was ABC7's first executive producer of next generation storytelling, went on to work on generative AI content at Meta and has worked with organizations like ABC News, Good Morning America, CNN and 60 Minutes. She is a professor at USC Annenberg. Co-founder Michael Murray, an Emmy Award-winning journalist whose career spans outlets like ABC News, World News Tonight and ESPN, builds each program alongside her.
"Olivia is a true expert when it comes to copyedit and social media strategy. She helped me with a book I’m working on and went an extra step with providing a roadmap/useful tools. She’s attentive, kind and my go-to!"@ThatHuskyTheo, Social Media Influencer
Start with a 15-minute call
Tell us what you want to make.
We'll show you how to make it well.